COMMUNICATIONS
Measuring the success of eshot campaigns
Here at The Association Management Company we produce bespoke eshots for our clients. Creating relevant and engaging content is obviously key, but measuring the success of eshot campaigns is just as important. We recommend you review the statistics of an eshot campaign a week after it’s been sent. Most email marketing providers such as MailChimp, […]
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Recruitment v retention – which is more important?
We often find ourselves being asked if recruitment or retention is more important for a...
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Membership Development Manager joins the Association Management Company
The Association Management Company kick-start the new year by recruiting a Membership Development Manager. One...
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GOVERNANCE
Why every association should have a SODA
SODA is an acronym for Schedule of Delegated Authority. Within a typical corporate organisation, it is probably clear which...
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NEWS
The Association Management Company are proud to be a recognised MemberWise supplier
MemberWise is an independent professional network providing practical help and support to over 5,000 membership organisations. The MemberWise supplier...
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GOVERNANCE
What are the principles of good governance for leaders of trade associations?
Often those helping to lead a trade association on a Board, National Council or similar are volunteers as opposed...
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