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Association management services vs secretariat services – What’s the difference?

HomeNewsAssociation management services vs secretariat services – What’s the difference?

Both secretariat services and association management services include the provision of organisational and administrative support, for trade associations, federations or other membership-based organisations.

However, they differ in scope, complexity, and strategic involvement.

Secretariat servicesAssociation management services
Scope of serviceFocuses on administrative and clerical tasks, typically limited in scope.Focuses on administrative and clerical tasks, typically limited in scope.
Strategic involvementPrimarily transactional; less focus on strategy.Often involved in strategic planning, governance, and organisational development.
Level of engagementTask-oriented with limited decision-making authority.Collaborative partner in achieving the organisation’s goals.
Expertise offeredGeneral administrative skills.Specialised expertise in association management, marketing, finance, compliance, governance, and more.
Event managementProvides basic logistical support for events.Offers full-service event planning, marketing, sponsorships, and execution.
Technology useMay use basic tools for administration.Implements and manages advanced tools like CRM systems, event management platforms, and financial software.
StaffingProvides individual or small team support.Provides a full team with diverse skill sets, including marketing, membership, and finance professionals.
Financial managementMay handle basic bookkeeping.Manages budgets, financial analysis and reporting.
CostGenerally lower cost due to limited scope.Higher cost reflecting the comprehensive services and expertise offered.

Trade associations play a critical role in uniting industries, advancing standards, and advocating for their members. Other membership organisations play very similar roles. However, managing the complexities of such operations requires more than just administrative support – it requires strategic oversight, member engagement, and the ability to adapt to ever-changing needs. While secretariat services provide basic administrative assistance, association management services offer a comprehensive solution that can deliver long-term success.

Leadership is vital

Of course, the leaders of any organisation and the specialist expertise and experience they bring are important when it comes to determining the overall direction and objectives, agreeing plans, budgets, and making the big decisions on behalf of the members.

But getting down in the nuts and bolts and helping to make things happen is where an association management comes in.

The bottom line

So technically the difference boils down to:

  • Secretariat services are ideal for organisations needing basic administrative support.
  • Association management services are ideal where a more integrated and strategic approach is required, catering to organisations with complex needs and ambitions for growth.

The Association Management Company provides nine key services. You can see more here.

If you are considering using an outsourced service to help run your organisation or are considering a change in provider then our Ultimate guide to identifying and appointing an association management company is just what you need. Just click here.

Or give us a call. We’d be delighted to discuss your needs and how we might be able to help.

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