Our values

When determining the values which drive our business forward, we worked closely with our team and clients to make sure they aligned with those of the people who really matter – the ones who pay for what we deliver.

Our values are the focus for what we do day in day out. As a result, when we are approached by a potential new client one of the first things we do is check whether there is a meeting of minds on values.

While it’s important our values have depth and meaning, we have tried to keep them simple and easy to articulate.

Sustainable success

For most of our clients we provide a full suite of services. Our relationship with these clients is a partnership built on the premise that it’s essential we both succeed as we are reliant on each other.

Sustainable success to us means planned growth- not biting off more than we can chew – and having regard for the environment in which we work and the people we work with and for.

Service excellence

This means always delivering an excellent service to our clients, their members and other stakeholders, but also always seeking to learn and improve so we can be even better. For us this also applies internally – excellent internal service between colleagues is vital.


We always expect the unexpected. This means we are always ready to adjust to the needs of our clients.


Time and time again our clients point out this is the value our clients appreciate the most. If we commit to doing something, we do it. The reassurance volunteer leaders of trade associations feel knowing they are in safe, reliable hands is regularly raised as a key benefit at performance reviews.


This is all about being fair, honest and acting with professionalism and sincerity.

If you want to work with a values-driven association management company or want to create values that help your association to become bigger, brighter and better, just give us a call.